Y-3 by Yohji Yamamoto

 

Y-3 is a highly influential, long-standing collaborative brand between Japanese avant-garde designer Yohji Yamamoto and German sportswear giant Adidas. 
Launched in 2002, the brand pioneered the modern fusion of high-fashion and luxury streetwear. The name itself represents the partnership: the "Y" stands for Yohji Yamamoto, the "3" represents Adidas' iconic three stripes, and the hyphen symbolizes the bond between them

 

Core Philosophy & Aesthetic
  • Avant-Garde Sportswear: It blends Yamamoto’s signature draped, oversized, asymmetric tailoring with Adidas' athletic tech fabrics and performance innovations. 
  • Monochromatic Palette: The collections rely heavily on a dark aesthetic, focusing predominantly on black, white, and muted greys, punctuated by seasonal splashes of color. 
  • Futuristic Footwear: The brand is world-renowned for its bold, sculpted sneaker silhouettes that continuously redefine footwear design.

In Milan, the city where luxury heritage meets contemporary innovation, this vision finds a natural home at DAAD DANTONE. 

Located in the heart of the Quadrilatero della Moda, between Via Montenapoleone and Via della Spiga, DAAD DANTONE curates a selection of Yohji Yamamoto pieces for those seeking something beyond conventional luxury. 

 

Discovering Y-3 at DAAD DANTONE is more than shopping; it is an immersion into a world where fashion becomes culture, black becomes poetry, and every garment tells a story of artistic expression.